How Much Can You Earn with One Million TikTok Followers?

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The amount you can earn with one million TikTok followers varies depending on engagement, niche, and monetization methods. On average, TikTok creators with one million followers can expect to earn $1,000 to $5,000 per month.

Key Takeaways

  • TikTok has changed the landscape on social media and has attracted a lot of subscribers in a short period. A user can take content creation as a full-time or part-time job.
  • Creating a vast follower base in TikTok with many views on the videos you update can earn you a lot of money. Videos created should flow with current events.
  • A large following on TikTok can enable you to get advertising contracts and brand ambassadorship.
  • Generally, the more popular you are, the more opportunities you can get and the more money you can earn.
  • You should also monitor your account to keep track of the views you get on your videos. However, people with a lower following can also make decent money.
  • You should know that you can increase your following by creating quality content that viewers always love to watch.

How and how much does TikTok pay creators and influencers?

TikTok pays creators and influencers through several methods:

  1. Sponsored Content: Brands pay influencers to create content featuring their products or services. Payments can range from hundreds to thousands of dollars per sponsored post, depending on the influencer’s reach and engagement.
  2. TikTok Creator Fund: TikTok introduced this revenue-sharing program, allowing eligible creators to earn money based on video performance. The exact earnings vary based on factors like views and engagement, with estimates of $0.01 to $0.02 per 1,000 video views.
  3. Live Gifts: Creators can receive virtual gifts from viewers during live streams, which can be converted into real currency. The exchange rate varies.
  4. Brand Partnerships: Long-term partnerships with brands may offer consistent income, with earnings dependent on the agreement’s terms.
  5. Merchandise and Affiliate Sales: Influencers can promote their merchandise or use affiliate marketing to earn a commission on products they promote.
  6. Exclusive Content: Some creators offer premium content through platforms like Patreon or OnlyFans for a subscription fee.

Understanding TikTok & How Much You Can Earn from One Million Followers

TikTok is a social media app used for video-sharing purposes. It has over a billion active monthly subscribers worldwide. People with large followers can earn through this app when they monetize their accounts.

Initially, TikTok didn’t pay their content creators. It just acted as a platform for exposure, and users used the fame they got and the large following to land advertisements and promotion deals.

Suppose you convert your one million followers into viewers; you earn between $0.02 and $0.04 per view. The rates are obscenely low compared to other platforms, such as YouTube, which pays between $2,000 and $4,000 per million views, but you can increase your earnings by doing affiliate marketing, creating promotional videos, or partnering with brands.

How to Earn from One Million TikTok Followers

There are different ways to earn on TikTok when you have a large following. These ways included;

  • Total views
  • Influencer marketing
  • Affiliate marketing
  • Live gifts
  • Creator market place
  • Selling products
  • Tips from fans

Total views

A video posted on TikTok can earn 4 cents per 1000 views. You must attain at least 10K views in the past 30 days to earn from TikTok. Since not all followers will view your content, you can get at least 700K views per video with a million followers.

This can translate to $28 per video. Uploading videos regularly can help generate much more income. For instance, if a user with at least 700k views uploads 50 videos per month, they can earn up to $1400.

To earn a lot of views, one should continuously update the content and ensure it relates to current issues. The content in your videos should always be fresh so that your followers can always visit your account to watch your newly uploaded content.

 Influencer Marketing

With a million followers on TikTok, companies may approach you so that you can advertise their products. These companies may give you their company products for free in return for promoting them.

If lucky, they can even make you their brand ambassador or even want to make you part of their advertising campaign team. Some companies can give you their products, like hoods, t-shirts, shoes, or even make-up, which you can wear or use while shooting your videos to market their brand.

According to Forbes, one can make between $100,000 to $250,000 per video posted with a branded video. Earnings depend on the engagement rate between the TikToker and the followers, the views, likes, comments, and content sharing.

Affiliate Marketing

In affiliate marketing, the content creator provides an affiliate link through TikTok streams and videos. You get a commission when people buy the product using the link you provide on your video.

Using live streams for product promotion is usually more compelling. You can show the product in real-time and offer your viewers the features of the product. You can appeal to your viewers to buy the product and explain why it is worth buying. This way, you can answer questions about the product.

Live Gifts

Through Live stream videos, viewers can give their favorite TikTokers gifts. 2 diamonds translate to 1 coin, which will convert into real money. During these Livestream videos, you can invite other celebrities or people with a large following.

You can choose a topic to discuss and engage with your followers. You can know how many coins you have collected by going into your account and clicking coins to see the number of coins collected.

Selling Products

People with a large following can earn by selling their products to their followers. If you are, for example, an artist, you can display your work to the followers and even give them the price of your service, which provides TikTokers with a large market to sell the products and get good earnings.

Creator Marketplace

A marketplace provides influencers and brands with an easy way to collaborate. Brands can find influencers here to market their product. If you have more than one million followers, you will likely get a brand that wants you to promote its products.

Tips from Fans

Fans can send tips to their favorite content creators. TikTok charges a small fee from the sender, but it does not charge anything from the receiver of these tips. You can not estimate how much someone gets in a month through tips from fans.

How to Gain One Million Followers on TikTok

The essence of earning on the TikTok platform is growing the number of followers and maintaining them. Any successive TikToker must understand a few tricks that will enable them to grow and sustain their fanbase.

Here are the tricks that will propel your growth on the TikTok platform:

  • Regularly Post New Videos: You keep your followers engaged when you post videos regularly. They will always want to visit your account to see if you have updated any new content.
  • Always be Unique: Always produce quality content unique from other creators to stand out. Unique and good content will always elicit reactions among TikTok users.
  • Engage with Your Followers: Ensure you are active and engage with your followers to know how they react to your content. You can also ask them to tag their friends, which will help you grow your fanbase.
  • Collaborate with Other Creators: Partnering with creators in the same niche as yours is another way of increasing your followers and views. It is an open secret that collaborating with influential creators can earn you followers from their fanbase.
  • Cross-Promote your Content: Promoting your content across online platforms is a strong marketing tool that will earn you followers.
  • Post at the Right Time: Ensure you use TikTok analytics to determine when your target audiences are online, and post at this opportune moment to increase chances of viewership and earning more followers.

Highest-paid content creators and influencers on TikTok

1. Addison Rae – $5 Million

Addison Rae Easterling, known professionally as Addison Rae, is an American TikTok creator with the moniker [@addisonre]. Addison is among the top-earning TikTok stars, amassing an approximate net worth of $5 million. This has been driven by her enormous popularity on the app, where she has over 81 million followers as of 2022.

2. Charli D’Amelio – $4 Million

Charli D’Amelio is a US-based dancer and social media personality. Her TikTok account [@charlidamelio] boasts over 123 million followers, making her the most-followed individual on the platform. With a net worth estimated to be around $4 million, Charli’s income is sourced from her TikTok posts, brand endorsements, and merchandise.

3. Dixie D’Amelio – $3 Million

Sister to Charli, Dixie D’Amelio is another social media sensation on TikTok, where she has over 55 million followers on her account [@dixiedamelio]. Dixie’s net worth is around $3 million, sourced from her TikTok videos, other social media platforms, and music career.

4. Spencer X – $1.2 Million

Spencer Polanco Knight, better known as Spencer X, has managed to gather a considerable fan base on TikTok with his beatboxing skills. With over 52 million followers [@spencerx] on the platform and a net worth of $1.2 million, Spencer earns from his creative TikTok content and collaborations with brands.

5. Loren Gray – $2.6 Million

Loren Gray, the young pop singer, and social media star has over 53 million followers on her TikTok account [@lorengray]. With an estimated net worth of $2.6 million, she earns by creating engaging content on TikTok, endorsing products, and selling merchandise.


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