LinkedIn is a professional networking platform, distinct from traditional social media. It focuses on professional networking and career development, with content centered around job openings, industry news, and career development advice. It offers granular privacy controls and is primarily used by professionals, businesses, and job seekers.
- LinkedIn is a social network designed for businesses and professionals.
- Linked in has Basic and Premium memberships.
- Professionals find jobs tailored to their skills and experience on the LinkedIn platform.
- Your LinkedIn profile must create an excellent impression to enable you to expand your presence on the platform.
- Premium membership has added features that will make members grow their brand.
- You can build your brand and track your competitors on the LinkedIn platform.
- The core purpose of LinkedIn and other social media platforms is to create networks.
- When used correctly, LinkedIn enables you to find and interact with people in your profession, work sector, and others.
Is LinkedIn Platform a Social Media Network?
Yes, LinkedIn is considered a social media network, but it has a specific focus on professional and business-related connections. Here are the key details that explain why LinkedIn is categorized as a social media network:
1. User Profiles:
- LinkedIn users create profiles that include personal and professional information. These profiles showcase users’ work experiences, education, skills, and endorsements, similar to the way Facebook profiles display personal information.
2. Networking and Connections:
- LinkedIn is centered around connecting with other professionals and businesses. Users can send connection requests to individuals they know or want to network with, much like adding friends on traditional social media platforms.
3. News Feed and Content Sharing:
- LinkedIn features a news feed where users can share updates, articles, videos, and other content. This is akin to sharing posts on Facebook or Twitter.
4. Interactions and Engagement:
- Users on LinkedIn can engage with each other’s content by liking, commenting, and sharing, just as they would on other social media platforms.
5. Groups and Communities:
- LinkedIn has groups and communities dedicated to various topics and industries where users can join discussions, network, and share insights, similar to participating in Facebook Groups or Twitter communities.
6. Messaging and Communication:
- LinkedIn offers messaging features for one-on-one and group conversations, facilitating communication among users, a common element of social networks.
7. Public and Private Posts:
- Users can adjust the privacy settings on their posts, deciding whether to share content publicly or with a select audience, much like setting post visibility on Facebook.
8. Profile Recommendations and Endorsements:
- LinkedIn allows users to endorse each other’s skills and provide recommendations, which is comparable to the “likes” and “recommendations” received on other social media platforms.
9. Company Pages:
- LinkedIn includes Company Pages for businesses and organizations, where they can share updates, job postings, and company-related content, akin to having a business presence on Facebook or Instagram.
What is LinkedIn Platform?
LinkedIn is a popular social networking site with an edge over other social networks regarding business and professional networking. This social networking site enables professionals and businesses worldwide to connect, regardless of their industry.
The platform provides a unique environment for individuals to link with other like-minded individuals with whom they share business or professional interests. Users on the LinkedIn platform can even provide visual updates on the projects they are undertaking to provide other users with an opportunity to see the project’s progress.
The similarity between LinkedIn and other social networks is that, just like all social networks, you will sign up by creating your profile and filling in the personal information you wish to share. The information you will provide includes your academic qualifications, employment history, business niche, and more. You can easily link your LinkedIn to other social networks and blogs to broaden your profile’s exposure.
One more similarity between LinkedIn and other social networks is that it provides discussion forums similar to what Facebook and Instagram do.
How to Sign Up for LinkedIn
Signing up for a LinkedIn account is a straightforward process. The following are step-by-step instructions to assist you in signing up for a LinkedIn account;
- Open linkedin.com and tap the “Join Now” option.
- Enter your details (First name, last name, email address, password, country, and primary language).
- Click “Join LinkedIn” – You will be redirected to a different page to complete your profile. You will provide additional information, such as your education, work experience, interests, and skills.
When you finish creating your profile, you will start linking with other members with whom you share interests. The signing-up process might be simple, but there are certain practices that you must follow to be successful;
- Your profile must make an excellent first impression. You will achieve this by using a professional photo.
- Inform your potential employers or customers who you are by giving a brief overview of your skills and experience in your profile’s “About” section.
- Describe your experience, employment history, and responsibilities in the Experience section.
- Ensure you list all your educational achievements in the Education section of your profile.
- Include all skills that you possess in the Skills section of your profile.
- Ensure you connect with trusted members to broaden your presence on the platform.
- Ensure you update your profile regularly to keep it up to date whenever you gain more skills and experience.
LinkedIn comprises two membership types; Basic and premium membership. Basic membership is free and provides members with limited features. On the other hand, you must pay a subscription to become a premium member.
Besides the features available on the basic membership, premium membership has additional features that will help you succeed in your career.
Here are the additional features available on premium membership:
- Profile Views: Suppose you are a professional searching for an employment opportunity; the profile views feature will enable you to see who has viewed your profile. You will also be able to tell when your profile was viewed.
- InMail Messages: The InMail messages feature is helpful to recruiters because it enables them to send emails to any member regardless of whether they are connected or not. This way, recruiters can contact candidates even if they don’t know them personally.
- Sales Navigator: This is a tool that is helpful to salespersons. Sales Navigator gives access to contact information, Sales leads, and account details.
- Advanced Search Filters: This tool enables you to filter search results, narrowing them down to the right person or profile you are searching for.
The Difference Between LinkedIn and Other Social Networks
|Aspect||Other Social Networks (e.g., Facebook, Twitter, Instagram)|
|Purpose||Professional networking, job searches, B2B||General social interaction, personal connections, sharing photos, and updates|
|Audience||Professionals, businesses, job seekers||Diverse, including individuals, businesses, celebrities, and organizations|
|Profile Focus||Professional experience, skills, achievements||Personal life, hobbies, interests, photos, and general posts|
|Connection Type||Connections (1st, 2nd, 3rd), Followers||Friends, Followers, Following, Likes, Retweets, Comments|
|Content Type||Professional articles, job postings, industry insights||Text updates, photos, videos, memes, links, events, live streams|
|Privacy Settings||Emphasizes professional details, options to hide specific information||Offers a range of privacy settings, from public to private|
|Job Opportunities||Job listings, recruiting tools, endorsements||Limited job-related features, focus on personal connections and interactions|
|Groups and Pages||LinkedIn Groups and Company Pages||Facebook Groups and Pages, Twitter Lists, Instagram Business Profiles|
|Advertising Platform||LinkedIn Ads, sponsored content, InMail||Facebook Ads, Instagram Ads, Twitter Ads, promoted tweets, promoted trends|
|Content Longevity||Professional content often has longer lifespan||Content may have a shorter lifespan due to rapid scrolling and constant updates|
|Professional Networking||Emphasizes building professional connections and relationships||Focuses on personal connections, friendships, and social interactions|
|Industry Relevance||Predominantly used for business, corporate, and professional purposes||Varied usage across different industries, including entertainment, fashion, and lifestyle|
Reasons Why LinkedIn is the Most Effective Social Media Platform
Most people don’t recognize the Value of the LinkedIn social platform. When discussing social media, Twitter, Facebook, and Instagram are the first platforms to cross your mind. Perhaps this is because LinkedIn is geared explicitly towards networking professionals and businesses, unlike other platforms.
If you are still sitting at the fence regarding LinkedIn, here are the reasons that make it an effective social media platform;
1. LinkedIn is Best at Building Brands
A business wishing to grow its brand will do so on the LinkedIn website. This is because the platform enables you to interact professionally, providing a better opportunity to partner with like-minded businesses.
Likewise, LinkedIn will serve you better if you are a professional searching for a job opportunity. Facebook and Instagram might be great social networks, but do you want your potential employer to see you on the beach in a bikini? Or could that flirty joke you posted on your Facebook timeline last night portray you as a professional?
LinkedIn allows you to engage professionally, doing away with your personal details that may portray a negative image of your brand.
2. LinkedIn Allows You to Keep Track of Your Competitors
For any business to compete effectively, you must spy on what your competitors are doing to outsmart them. There is no other better network that will track your competitors than LinkedIn. Compared to the Facebook page, LinkedIn comes tops since it informs you what your competitor is up to.
3. LinkedIn is a Super Networking Media
When used correctly, LinkedIn enables you to find and interact with people in your profession, work sector, and others. Technically, your LinkedIn membership is the same as distributing your business cards to multiple businesses hassle-free.
All that is needed on this platform is creating and posting appealing content that will make businesses and like-minded individuals follow and recommend you to others.
With LinkedIn, keeping track of your contacts is easy. Why? The platform is favored by professionals who prefer adding each other to the LinkedIn network, where they can track each other’s progress. Unlike other social media platforms where you can post pictures of your spouse and kids, LinkedIn keeps everything professional.